Macy’s x PureWow

Gallery Media Group partnered with Macy’s to inspire PureWow’s style-conscious audience of Gen Z and Millennial women to unleash their personal style with Macy’s Spring 2024 fashion and beauty collections. I led the creative conceptualization and proposal creation of ‘The New Fits,’ a bespoke on-site and social brand campaign anchored in shoppable, influencer-styled looks.