Cetaphil x GMG

Gallery Media Group partnered with Cetaphil to drive cultural relevance among Gen Z personal care consumers by riding the wave of the cultural phenomenon that is Pickleball. I led the creative conceptualization and proposal creation for ‘Skin in the Game', an influencer social campaign that tapped into GMG’s influencer network to place Cetaphil in the hands, on the courts, and in the social feeds of top female pickleball athletes.