Hey, I’m Michela.

Innovative marketing leader with 14+ years of experience connecting strategy, storytelling, and culture to drive advertising revenue for the world’s most prominent digital media and publishing brands.

My Areas of Expertise

RFP Proposal Development

I work cross-functionally to lead the development of strategic, innovative and revenue-driving RFP proposals. I have worked on Fortune 500 client accounts across category–from beauty, fashion and retail to CGP, wellness and pharma–and consistently deliver creative, compelling and visually captivating proposals that marry advertiser objectives and KPIs to publisher
cross-platform content and ad solutions.

Go-to-Market Sales Enablement

I translate brand vision and audience insights into impactful GTM sales narratives and sales enablement materials–from C-suite meeting presentations to tentpole marketing programs and innovative ad products. I collaborate with Sales, Branded Content, Ad Product, Influencer, Experiential and Finance teams to deliver creative platforms that drive growth for both publisher brands and advertiser brands.